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Volkswagen Fox – Twitter

Sud — Sun, 03 Jul 2011 12:48:09 +0000

BRIEF
Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came the challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo.

AlmapBBDO was roped in and they came with this solution:

First, they spread a series of tickets in different places within’ São Paulo. Then, a online platform was launched where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight.

RESULTS
The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.

Twitter status flying high!!!

Sud — Mon, 21 Dec 2009 10:10:46 +0000

Lufthansa Airlines have come up with a unique social media strategy. If you are flying, MySkyStatus automatically sends status updates to your Facebook and Twitter accounts with your departure, location and arrival information. It’s travel made social and it’s easy to set up.

Select your carrier (Yes!! Any Airline!!)
Departure date
Flight Number
Departure, arrival time and date

Just login with your Twitter details and it will automatically update your status. The status updates looks like this:

Seems an engaging activity, interesting and very good use of social media.

Any more ideas/comments on the same??

Pepsi Coke Friendship on Twitter!!!

Sud — Thu, 02 Jul 2009 05:35:13 +0000

Pepsi and CocaCola have been rivals since ages. They have been Rivals in evry field – Products, Sales, Advertising, News, Sponsorship . . . . But Friendship of Coke and Pepsi?? Its something which one can never think.

On July 1st, Eunmac tweeted:

RT to end an old war: Dear @pepsi and @cocacola, why not follow each other on Twitter and be friends

It may sound awkward, but atleast he tried!!!

And to everyone’s surprise, Coke replied!!! Coke sent an Hello to Pepsi and even started following Pepsi!! They responded in less than three hours!! (Sorry, I cant stop adding exclamatory signs )

To which Pepsi responded -

Soon After Pepsi Canada joined by retweeting the pepsi tweet:

Pepsi has just said hello, and not replied, which I am sure they will . . .

And as Robert Alan Said: Together we can create a better world!

Thank you Coke and Pepsi for being a Good Sport!! We love you even more!!!

And what better medium than twitter, where everyone is listening to you, following you, and expecting much more and better from you!!

It’s all about coexistence – Atleast in twitter Pepsi and Coke can Coexist in a friendly manner!!!

When Social media goes in to head!!

Sud — Mon, 09 Mar 2009 12:27:59 +0000

What Happens when you are continously engaged in twitter, Facebook, Mocroblogging, Blogging and you are following a large number of people and and even more followers!!

In simple words, What happens when social media gets in to your head -

Courtesy: Geek & Poke