BRIEF Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came the challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. AlmapBBDO was roped in and [...]
Posts Tagged ‘Twitter’
Lufthansa Airlines have come up with a unique social media strategy. If you are flying, MySkyStatus automatically sends status updates to your Facebook and Twitter accounts with your departure, location and arrival information. It’s travel made social and it’s easy to set up. Select your carrier (Yes!! Any Airline!!) Departure date Flight Number Departure, arrival time [...]
Pepsi and CocaCola have been rivals since ages. They have been Rivals in evry field – Products, Sales, Advertising, News, Sponsorship . . . . But Friendship of Coke and Pepsi?? Its something which one can never think. On July 1st, Eunmac tweeted: RT to end an old war: Dear @pepsi and @cocacola, why not follow [...]
What Happens when you are continously engaged in twitter, Facebook, Mocroblogging, Blogging and you are following a large number of people and and even more followers!!