Its summer again & the cola war hasnt started yet. Pepsi was releasing out some teasers as Ranbir kapoor’s New look, Sanjay Dutt’s Unique get up & Game to win Rs 50 lakhs!
Social media was used quite extensively for this. Pepsi’s Facebook Fan page which was launched 2-3 months ago, where they organised some contests and aggressively gave away Dhoni & Ishant Sharma USB drives.
Now with this new ad coming up, they started posting teasers in the form of Ranbir’s Pictures, Sanjay Dutt’s New look, The game concept, the sets etc. They even released a Making video on the facebook fan page.
In the teaser, Sanjay Dutt says: “Yahaan paheliyon ka jaal hoga, dher saara maal hoga… hai bheja to le jaa…”