You can cite many reasons: Amitabh Bachhan, Dhanush, R Balki, Illiaraja, Films promo looks good, Film looks fresh etc etc….. recently I saw the second trailer: Shamitabh‘s 2nd trailer is mindblowing! The mannerisms of Amitabh Bachchan which Dhanush copied with finesse, the Immortal voice of Amitabh on Dhanush’s face…. and the Dialogue: Ye awaz kisi kutte ke muh se bhi achchi lagegi! simply leave you awestruck!!
The track, reportedly a last minute addition to the film, was recorded in Mumbai. The accompanying video was filmed in Kolkata, at the home of Rabindranath Tagore who wrote the song.
It has been seen by everyone… Yes.. you too!
It has been trending in Twitter
It has been tweeted by many including Amitabh Bachchan, karan Johar, Your friends and you!!
Amul Butter made a ad based on it.
It has got several versions here, here and here.
A song by a non-singer has been leveraged by Singers also… Sonu Nigam (find it here)
This song has been picked up by IIM biggies to include as Viral Marketing case Study
2,10,000 music downloads within 18 days
Its officially India’s Biggest Viral campaign. Ever, with 23 Mn YouTube Views. 800,000 FB Shares. 12 Mn Twitter Impressions and 2,10,000 downloads within 18 days!!
How did it all happen??