Bollywood embraces Social Media
Recently got a mail from twitter saying: Shahrukh Khan is now following you!!! It may be a real one, but chances are more that it is fake one. Whatever, but it really seems that Bollywood is turning towards Social Media. And that too in a big way. Its giving Bollywood a whole new platform to interact directly with the audience.
Blogging: Blogging bieng the simplest and a direct medium to reach the fans, Bollywood fraternity is turning towards Blogging. It all started with Amitabh Bachchan. With his blog He has found a direct way to reach his fans, by sharinghis stories, his experiances, even the pics clicked by him with his mobile. He also Microblogs thru his mobile. Aamir Khan Also has blog & many others have followed, Karan Johar, Shilpa Shetty, Farhan Akhtar and many more. It has always been a question whether these celebrities post themselves or some other person/agency has been given the task to write on their behalf. Whatever may be the actual story, but Star bloggers are getting a Overwhelming response. Many of them are not as regular as Mr. Bachchan. No wonder his blogs get as many as 16000 hits per day, with 700+ Comments on an average for a single post!!!
Social Networking: Bollywood biggies are also present on social media. Though many are fake profiles, but some like, Farhan Akhtar, Abhishek Kapoor are original ones. Many Bollywood technicians are also present on Social medianetwork. Sites such as Facebook & Orkut are the next midium to promote movies. Many Production Houses are on these sites. Major ones being UTV, PVR Pictures, Eros Multimedia etc. Some of the recent films which have been promoted thru Social Networking are: Drona, Rock On, Dostana, Luck By Chance, Rab Ne Bana Di Jodi, Delhi 6, Dev D etc. The Promotional Materials such as posters, Movie stills, Audio/Video Clips etc are shared with the members. Drona even released the promotional Videos first on Facebook then on other TV Channels!! Some Groups/communities have more than 3000 members. And even the Biggies related with the movie interact with the members!!
Videos: You tube is the biggest social medium for bollywood to reach to audience. Its being exploited in a big scale. Companies such as Rajshri, Eros etc have set up their own channels through which they release Videos. Although the same videos are uploaded by numerous other users but these original channels have a upper hand in releasing the videos first and so have more views.
Websites: The movie websites are now being made web 2.0 compatible. The Movie’s social presence is being shared in the websites. Recent example being Dev D. It has mentioned its presence on Facebook, Orkut and even in Perfspot, whcih is not so popular in India!! Even Farhan Akhtar’s Show Oye, Its Friday has a website in which Farhan Hosts his blog.
And last but not least . . . Saawariya was the fisrt in Bollywood to start twitterring and after noticing it, Twitter team started short code for India!!!
Got something more interesting to share, which i missed out… Do share…..
Deepika Padukone is good. The chinese one looks like Esha Deol. Is it cos, both are south Indinas ?? ( 
bad joke!! ). Other actors like, Mithun, Roger Yuan (as Inspector) are good. Ranvir Shourie as Guruji has been given a good share of screen, and he delivers well. The Character of Hojo was not well defined. Music, good background score, ok ok songs. Phatte Chak de is good one. Kudos to Kailash Kher. All seems good, but where did it lacked?? 
Ghajini, Aamir’s new release, was the most awaited movie of the year. All the hype created was like, it will be an out of the way movie like Lagaan or Taare Zameen Par, but its a regular commercial movie. With a simple story of love and revange. Nothing new in the story line. But the show stealer is performance, direction and not to forget the action.
Asin is a fresh, charming leading lady for the film. She portrays a small time model, who is very helpful and is is the love interest of Aamir Khan. She seems to be here to fill the void of Sridevi. She has the innocent smile, and the active sweet talking mannerisms of Sridevi. Other Actors, pradeep Rawat, Tinu Ananad, etc are also good. Jiah Khan is Ok.
