Lufthansa Airlines have come up with a unique social media strategy. If you are flying, MySkyStatus automatically sends status updates to your Facebook and Twitter accounts with your departure, location and arrival information. It’s travel made social and it’s easy to set up.

1. Select your carrier (Yes!! Any Airline!!)
2. Departure date
3. Flight Number
4. Departure, arrival time and date

Just login with your Twitter details and it will automatically update your status.  The status updates looks like this:

Seems an engaging activity, interesting and very good use of social media.

Any more ideas/comments on the same??