It has been trending in Twitter

It has been tweeted by many including Amitabh Bachchan, karan Johar, Your friends and you!!

Amul Butter made a ad based on it.

It has got several versions here, here and here.

A song by a non-singer has been leveraged by Singers also… Sonu Nigam (find it here)

This song has been picked up by IIM biggies to include as Viral Marketing case Study

2,10,000 music downloads within 18 days

Its officially India’s Biggest Viral campaign. Ever, with 23 Mn YouTube Views. 800,000 FB Shares. 12 Mn Twitter Impressions and 2,10,000 downloads within 18 days!!

How did it all happen??

Wait Wait Wait!! Its all about the new Viral campaign (Advertising Agency: Kraftworks, New York, USA) of Smart Water. The 3 minute video has Jennifer Aniston (spokesperson of Smart Water for a long time) talking about the elements to add to the video to make it Viral.

She says  - “I’m here to talk to you about Smart Water, But in this day and age, I can’t just do that, can I?

So she takes help of 3 Internet Boys and the elements to make video Viral. Puppies, a parrot, dancing CGI babies and a Double Rainbow guy clone. Also kicking a fan in private parts by saying – “Sorry, but that should be worth about 100,000 hits”!!!

Finally, Aniston suggestively drinks from a Smart Water bottle, getting her three “Internet boys” hot and heavy. The punchline? They decide to call the would-be viral video “Jen Aniston’s Sex Tape.”

It already has 6,775,172 hits in just 5 days!! Heres the video:

AlmapBBDO was roped in and they came with this solution:

First, they spread a series of tickets in different places within’ São Paulo. Then, a online platform was launched where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight.

RESULTS
The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.

So here are some facts shown in a very pleasant way with Video, animation and audio!!!

The “Heineken Huggers” were out on the streets hugging every Heineken drinking person, returning back the love, they gave with One Million likes on the Facebook Page. They shot a beautiful video , which already has 84,000 views in 2 weeks. The video also shows a person being denied of a hug because he’s not drinking Heineken!! Here’s the video -

A nice gesture to return the love to the Facebook fans. Generally brands give some goodies or incentives, but Heineken did a wonderful job by mixing the online and offline world. A BIG THUMBS UP!!!

Through this campaign Through this campaign, Heineken introduced new universal tag line ‘Open Your World’ with a host of ad campaigns: See here.

Which Indian brand do you think could send such Hug team or can take thanks gesture offline?

It seems like Facebook is on a ‘Like’ Spree. Introducing ‘like’ in 2009, then giving the like as a Facebook Social Plugin, used across the globe in many Websites and blogs (I have one above, I am sure you want to click that!), and now this Like the comment.

As one of my friends Deepak posted -

Facebook Comments Getting a “Like” Button – bas like pe like karte raho

But, Now i think people got bored of the simple, minimalistic, while layout. Then Bing was launched with Background Images. I had a thought once about Google having a Background pic.

But, Today when I opened Google.com, I found a small link on the left hand bottom corner, which said – Sign in to see your background Image. When Signed up – It gives option of selecting Images from: Computer, Picasa, Public Gallery and Editor’s pick. Also they have awarning which says – only use pictures that you have licence to use. (how many people will use licenced pictures?) I Opted for Public gallery and chose this.

Still its a nice gesture to personalise the world favourite Search Engine.

Whats your Background image for the google Search Engine??

“Many women who do not dress modestly … lead young men astray, corrupt their chastity and spread adultery in society, which (consequently) increases earthquakes,” A senior Iranian cleric, Hojatoleslam Kazem Sedighi was quoted as saying by Iranian media.

“When promiscuity spreads, earthquakes increase,” he said. “There is no way other than taking refuge in religion and adapting ourselves to Islamic behavior.”

Jennifer McCreight, who is pursuing a double major in genetics and evolution, invited on her blog, inviting women to gather at the Purdue Bell Tower “in your immodest clothing to represent Boobquake“ to join for a scientific experiment to test Sedighi’s hypothesis!

She wrote- ““Time for a Boobquake, On Monday, April 26, I will wear the most cleavage-showing shirt I own. … I encourage other female skeptics to join me and embrace the supposed supernatural power of their breasts. Or short shorts, if that’s your preferred form of immodesty.”

So they had a gathering & Jennifer McCreight said that she would continue to monitor seismic activity for the next 24 hours. and after 24 hours the seismic report was also out, which said there was no earthquake due to Boobs!!! (is Sadeghi reading this??)

Although there was no siesmic waves generated but s asocial media wave was surely generated.

The event created on facebook which started by 30 confirmed guests and now it has 213600 confirmed guests!

The  facebook page was created which has now 89,470 fans likes! one of the comments on facebook read – “Nice to know that WOMEN are SO powerful that they can make men AND nature quake with a flash of her breasts! LOL!”

The hashtag #boobquake was used by many and is till being used in many tweets.

Official boobquake Tshirts were sold, of which 100% of profit went to charities, half to the Red Cross and half to JREF.

The boobquake was covered across the internet in various blogs (including mashable), news sites etc.

boobquake got covered by CNN, BBC, CBC, ABC, FOX… and this is how she reacted – “When I heard “Iran,” I sat up on the couch. When I heard “cleric,” I sat on the edge of my seat. When I heard “boobquake” I jumped up and down high fiving my friend. When he said my name* and showed my photograph, I started screaming and flailing and even crying a little. But I’m a 22 year old geeky liberal – being on the Colbert Report is pretty much The Best Thing Ever. My friends and professors joked about it happening, but I never thought it really would!!!”

Whats your opinion on this?

Social media was used quite extensively for this. Pepsi’s Facebook Fan page which was launched 2-3 months ago, where they organised some contests and aggressively gave away Dhoni & Ishant Sharma USB drives.

Now with this new ad coming up, they started posting teasers in the form of Ranbir’s Pictures, Sanjay Dutt’s New look, The game concept, the sets etc. They even released a Making video on the facebook fan page.

In the teaser, Sanjay Dutt says: “Yahaan paheliyon ka jaal hoga, dher saara maal hoga… hai bheja to le jaa…”

All this created quite a buzz and curiosity for the ad, but today morning when the first look was released on Facebook, It was poorely edited, bad concept and strangely awkward Ad. Sanjay Dutt looks tacky.

But the biggest mistake was: I think they were quite excited for the new ad, but in excitement they posted an unfinished, unedited version of the Pepsi commercial.

so here are some clips where you can clearly see the camera trolley used, the chroma and the strings used for Ranbir.

Social Media is all about the content sharing but what do you share is also very important.

Some stills from the video

Camera trolley used for the shoot (0:11 - 0:12)

The Chroma & the strings used. in the Video you can easily see Ranbir jumping on the plain Chroma (0:16 - 0:17)

The actual shot after the Chroma is removed

The brain behind the video :

• Creative Agency: JWT India; Hari Krishnan
• Executive Creative Director: JWT India, Soumitra Karnik
• Production House: MAD Films; Sunil Manchanda
• Director: Marco Kalantari

Now whom should we ask – “Hai Bheja??”

You can download the unedited commercial here: Pepsi, Ranbir Kapoor, Sanjay Dutt

Comments and views are most welcome.

Possible answers are: Unique identifier, Keyword assigned to a Information. Some even refer it to Tag Heuer!!!

Flickr defines Tag as Tags are like keywords or labels that you add to a photo to make it easier to find later. Youtube defines tag as Tags are keywords that describe videos.

But here we are talking a different type of tag. We are talking about Microsoft Tag. Microsoft has come up with a Mobile Tagging.

Microsoft Tag is a breakthrough technology that transforms everyday things in the real world into live links to online information and entertainment.

What is Microsoft Tag?

Microsoft Tag is a square Image (Just like Bar code, but in graphic mode) which contains information about the product. And to read the information, all you need is a mobile phone! Simply snap or scan a Tag image anywhere you see it – in editorials, advertisements, product packaging, signs and storefronts – and gain instant access to Websites, videos, reviews, schedules, contact information, social networks, discounts, promotions and more!

Live Example of Tag:

• You need to have a camera phone & GPRS/WIFI
• Download a tag reader Software (FREE!!) from http://gettag.mobi
• Install the software, open it and point your Mobile camera to this image

• The software will automatically snap it, and open the website (here, blog) on your mobile Phone Browser!!
• The tag can be used not only to share your website but it has other uses too!!

Some other uses of Microsoft Tags are:

Business Cards:

• Mix it up! Use one Tag for business colleagues and another version for social networking.
• Your Tag can link people to mobile sites, profiles, videos, podcasts, products, or other little pieces of content like ringtones and wallpapers.
• Never lose a number; contact data can be automatically added to your mobile address book.

Movie Trailers:

• Movie-goers spread the word—and build demand—by sharing the Tag with friends.
• The same Tag can appear on Web sites, in print, and in online ads, to drive people to the video trailer that loads and plays on their phone.

There are many other uses, which can be found on Microsoft.com/tag.

So What makes Microsoft tag special???

• It makes static Images more interactive, without any external device
• It is from the SW Giant Microsoft
• Ease of use
• It can be used for many purposes – Websites, Images, Videos, Social Networking (Pointing to the twitter, FB page directly)
• You can create your own tags for whatever you want! (http://tag.microsoft.com)
• Best of all, it is free!

I used it with my E71, and using it was easy and quick! Just pointing to the tag from any angle works fine!!

And if you want to add me to your phonebook, download Microsoft Tag (http://gettag.mobi) and point your phone to this:

Now that the post is finished, I am thinking of some ‘tags’ for my post!!

Can you suggest some more uses of Microsoft Tags?

Inputs from Microsoft tag Website