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	<title>umennet &#187; General</title>
	<atom:link href="http://blog.umennet.com/category/general/feed" rel="self" type="application/rss+xml" />
	<link>http://blog.umennet.com</link>
	<description>Connecting U, Me n Net</description>
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		<item>
		<title>Jai Ho! and Ho Jaye &#8211; Times of India day.in advertisement</title>
		<link>http://blog.umennet.com/uncategorized/Sud/2011/02/jai-ho-and-ho-jaye-times-of-india-day-in-advertisement</link>
		<comments>http://blog.umennet.com/uncategorized/Sud/2011/02/jai-ho-and-ho-jaye-times-of-india-day-in-advertisement#comments</comments>
		<pubDate>Thu, 03 Feb 2011 10:15:59 +0000</pubDate>
		<dc:creator>Sud</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[I like it!!]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[day.in]]></category>
		<category><![CDATA[Times of India]]></category>

		<guid isPermaLink="false">http://blog.umennet.com/?p=1203</guid>
		<description><![CDATA[Today TOI carried this advertisement of day.in. It instantly caught my attention. And then My Best AC bus was also wrapped in the same illustration. People on the road were actually turning around and looking at it.
The tagline : Jai Ho!! and Ho Jaye fits aptly for the India and ...]]></description>
			<content:encoded><![CDATA[<p>Today TOI carried this advertisement of day.in. It instantly caught my attention. And then My Best AC bus was also wrapped in the same illustration. People on the road were actually turning around and looking at it.</p>
<p>The tagline : Jai Ho!! and Ho Jaye fits aptly for the India and Indians.</p>
<p>Here&#8217;s the image(click on the image for full screen view):<br />
<object style="width:420px;height:673px" ><param name="movie" value="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf?mode=embed&amp;documentId=110203115046-55c3eff72c8649c8bab20a8a97462486&amp;docName=toi_umennet&amp;username=SudhindraRao&amp;showFlipBtn=true&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;viewMode=presentation" /><param name="allowfullscreen" value="true"/><param name="menu" value="false"/><embed src="http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf" type="application/x-shockwave-flash" style="width:420px;height:673px" flashvars="mode=embed&amp;documentId=110203115046-55c3eff72c8649c8bab20a8a97462486&amp;docName=toi_umennet&amp;username=SudhindraRao&amp;showFlipBtn=true&amp;layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&amp;viewMode=presentation" allowfullscreen="true" menu="false" /></object></p>
<p>Did it encourage you to visit the site day.in?</p>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Pixel Perfect!!!</title>
		<link>http://blog.umennet.com/general/Sud/2011/01/pixel-perfect</link>
		<comments>http://blog.umennet.com/general/Sud/2011/01/pixel-perfect#comments</comments>
		<pubDate>Mon, 31 Jan 2011 05:37:52 +0000</pubDate>
		<dc:creator>Sud</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[I like it!!]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[interesting]]></category>
		<category><![CDATA[pixel]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.umennet.com/?p=1199</guid>
		<description><![CDATA[Wikipedia defines Pixel as &#8211; the smallest addressable screen element. Ever wondered how the world would be if made of pixels?? Here it is:

]]></description>
			<content:encoded><![CDATA[<p>Wikipedia defines Pixel as &#8211; the smallest addressable screen element. Ever wondered how the world would be if made of pixels?? Here it is:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="270" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.dailymotion.com/swf/video/xcv6dv_pixels-by-patrick-jean_creation?additionalInfos=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="270" src="http://www.dailymotion.com/swf/video/xcv6dv_pixels-by-patrick-jean_creation?additionalInfos=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kabhi Kabhie &#8211; back to old times</title>
		<link>http://blog.umennet.com/general/Sud/2010/10/kabhi-kabhie-back-to-old-times</link>
		<comments>http://blog.umennet.com/general/Sud/2010/10/kabhi-kabhie-back-to-old-times#comments</comments>
		<pubDate>Thu, 21 Oct 2010 09:48:52 +0000</pubDate>
		<dc:creator>Sud</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.umennet.com/?p=1175</guid>
		<description><![CDATA[Few of my Friends (Ankeet, Amit,  Navjot) call me old. cos of my love to old movies and songs. i am an ardent fan of songs and movies from golden era (pre 90&#8242;s).  Perhaps the only one listening to Radio Mirchi&#8217;s Purani Jeans. Purani Jeans is the Show (Sun-Fri, 9-12 ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Few of my Friends (Ankeet, Amit,  Navjot) call me old. cos of my love to old movies and songs. i am an ardent fan of songs and movies from golden era (pre 90&#8242;s).  Perhaps the only one listening to Radio Mirchi&#8217;s Purani Jeans. Purani Jeans is the Show (Sun-Fri, 9-12 PM) playing the old numbers. RJ Anmol hosting the show, A self confessed Devanand Fan and a Fitness freak (mentioned in the profile) hosts the show with perfect ease and a great connect with the audience.</p>
<p style="text-align: justify;">Recently Purani Jeans organised a Purani Jeans Film Festival. Where they planned to show 1 Classic movies every week for a month. They started with Vijay Anand&#8217;s Guide (It had to be, as Anmol&#8217;s fav star is Devanand!!). I tried a lot for the Passes but failed!</p>
<p style="text-align: justify;">It followed by Shammi Kapoor, An Evening in Paris. Chief guest was Sharmila Tagore with Shankar Jaikishan&#8217;s Music, Rafi Saab&#8217;s magical voice. Again I tried a lot, but didnt get the passes. <img src='http://blog.umennet.com/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /> </p>
<p style="text-align: justify;">Now they announced Kabhi Kabhie. And I had to watch the show at any cost. In the lines of Anmol &#8211; I am a self confessed Fan (AC) of Mr. Amitabh Bachchan. I have watched all his movies (Yes, even Saat Hindustaani, in parts though). I maintain Time sheet of all his movies, Tweets and blog posts. A regular reader of his blog posts and Tweets. These reasons along with Kabhi kabhie&#8217;s magic and love for old movies, made me win the passes. I went for the show at Oberoi Mall, Goregaon. Got to see the legend &#8216;Khyyam&#8217; Himself.</p>
<p style="text-align: justify;">The show as perfect.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Volkswagen Vento Launch</title>
		<link>http://blog.umennet.com/general/Sud/2010/07/volkswagen-vento-launch</link>
		<comments>http://blog.umennet.com/general/Sud/2010/07/volkswagen-vento-launch#comments</comments>
		<pubDate>Tue, 06 Jul 2010 07:07:37 +0000</pubDate>
		<dc:creator>Sud</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.umennet.com/?p=1163</guid>
		<description><![CDATA[Recently, Volkswagen has been quite active on digital front. With the launch of their Hatchback, Polo, Volkswagen kick started their digital activities on Facebook &#38; Twitter. And with their new launch which is happening today, Volkswagen decided to have a live web streaming of the Launch event! Wow! Thats a pretty cool idea. Here&#8217;s the embedded live stream. ...]]></description>
			<content:encoded><![CDATA[<p>Recently, Volkswagen has been quite active on digital front. With the launch of their Hatchback, Polo, Volkswagen kick started their digital activities on <a title="Volkswagen Vento" href="http://www.facebook.com/Volkswagenindia" target="_blank">Facebook</a> &amp; <a href="http://twitter.com/volkswagenindia" target="_blank">Twitter</a>. And with their new launch which is happening today, Volkswagen decided to have a live web streaming of the Launch event! Wow! Thats a pretty cool idea. Here&#8217;s the embedded live stream. The launch is scheduled 2-4Pm IST.</p>
<p><object id="utv468929" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="autoplay=false&amp;brand=embed&amp;cid=4791380&amp;locale=en_US" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.ustream.tv/flash/live/1/4791380" /><param name="name" value="utv_n_553239" /><embed id="utv468929" type="application/x-shockwave-flash" width="400" height="320" src="http://www.ustream.tv/flash/live/1/4791380" name="utv_n_553239" allowscriptaccess="always" allowfullscreen="true" flashvars="autoplay=false&amp;brand=embed&amp;cid=4791380&amp;locale=en_US"></embed></object></p>
<p><a style="padding: 2px 0px 4px; width: 400px; background: #ffffff; display: block; color: #000000; font-weight: normal; font-size: 10px; text-decoration: underline; text-align: center;" href="http://www.ustream.tv/" target="_blank">Streaming live video by Ustream</a></p>
<p>Volkswagen&#8217;s  all new sedan &#8211; Vento will be the brand’s second volume model after its successful launch of the new Polo and will be coming as a premium entry level Sedan in the country.</p>
<p>The New Vento will be available in diesel and petrol variants, both which will be powered by1.6 L engines and will be available in manual and automatic (petrol version with AT) transmissions in the market.</p>
<iframe src='http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fblog.umennet.com%2Fgeneral%2FSud%2F2010%2F07%2Fvolkswagen-vento-launch&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=recommend&amp;colorscheme=light&amp;height=35' scrolling='no' frameborder='0' style='border:none; overflow:hidden; width:450px; height:35px' allowTransparency='true'></iframe>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google gets a background</title>
		<link>http://blog.umennet.com/general/Sud/2010/06/google-gets-a-background</link>
		<comments>http://blog.umennet.com/general/Sud/2010/06/google-gets-a-background#comments</comments>
		<pubDate>Wed, 16 Jun 2010 19:43:36 +0000</pubDate>
		<dc:creator>Sud</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[I like it!!]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[background]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://blog.umennet.com/?p=1146</guid>
		<description><![CDATA[Google &#8211; the most used search engine was liked by many for the most simple interface. Just a Search box and two buttons &#8211; Google Search and I&#8217;m feeling Lucky (Though, I still wonder how many use that button. I have used it very very rarely!). And a few Basic ...]]></description>
			<content:encoded><![CDATA[<p>Google &#8211; the most used search engine was liked by many for the most simple interface. Just a Search box and two buttons &#8211; Google Search and I&#8217;m feeling Lucky (Though, I still wonder how many use that button. I have used it very very rarely!). And a few Basic links about google and advanced search.</p>
<p>But, Now i think people got bored of the simple, minimalistic, while layout. Then Bing was launched with Background Images. I had a thought once about Google having a Background pic.</p>
<p>But, Today when I opened Google.com, I found a small link on the left hand bottom corner, which said &#8211; Sign in to see your background Image. When Signed up &#8211; It gives option of selecting Images from: Computer, Picasa, Public Gallery and Editor&#8217;s pick. Also they have awarning which says &#8211; only use pictures that you have licence to use. (how many people will use licenced pictures?) I Opted for Public gallery and chose this.<br />
<a href="http://blog.umennet.com/wp-content/uploads/2010/06/gbg.jpg"><img src="http://blog.umennet.com/wp-content/uploads/2010/06/gbg-300x173.jpg" alt="" title="umennet" width="300" height="173" class="aligncenter size-medium wp-image-1191" /></a></p>
<p>Still its a nice gesture to personalise the world favourite Search Engine.</p>
<p>Whats your Background image for the google Search Engine??</p>
<div><span style="color: #0000ee; -webkit-text-decorations-in-effect: underline;"><br />
</span></div>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>After the God of Cricket, God of Movies on Twitter!</title>
		<link>http://blog.umennet.com/general/Sud/2010/05/bigb-twitter</link>
		<comments>http://blog.umennet.com/general/Sud/2010/05/bigb-twitter#comments</comments>
		<pubDate>Tue, 18 May 2010 15:05:38 +0000</pubDate>
		<dc:creator>Sud</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.umennet.com/?p=1136</guid>
		<description><![CDATA[Today was an unusual day in many ways . .

Was to reach Mumbai from Hyderabad by 10, reached at 1 PM (have to write a blog on that too!)
Had plans to cancel office, but came to office, reached at 2:30
My HR says &#8211; what should I write, u r not on leave, and ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Today was an unusual day in many ways . .</p>
<ol>
<li>Was to reach Mumbai from Hyderabad by 10, reached at 1 PM (have to write a blog on that too!)</li>
<li>Had plans to cancel office, but came to office, reached at 2:30</li>
<li>My HR says &#8211; what should I write, u r not on leave, and crossed the half day mark too!!!</li>
<li>And then I sit in front of my computer, doing the daily updates, when suddenly my <a href="http://www.twitter.com/sonali85" target="_blank">colleague</a> shouted &#8211; Sud!! <a href="http://twitter.com/SrBachchan" target="_blank">Amitabh Bachchan</a> is on twitter!!!</li>
</ol>
<ul style="text-align: justify;"></ul>
<p style="text-align: justify;"><span id="more-1136"></span>And I was like &#8211; Whaaaaat!!!!</p>
<p style="text-align: justify;">I stopped my work, and just searched Big B on twitter &#8211; and there was tweet mentioning his handle &#8211; <a href="http://www.twitter.com/SrBachchan" target="_blank">@SrBachchan</a>!!!</p>
<p><a href="http://blog.umennet.com/wp-content/uploads/2010/05/srbachchan.jpg"><img src="http://blog.umennet.com/wp-content/uploads/2010/05/srbachchan.jpg" alt="" title="srbachchan | umennet | Sudhindra Rao" width="320" height="175" class="aligncenter size-full wp-image-1193" /></a></p>
<p style="text-align: justify;">His first tweet -</p>
<blockquote style="text-align: justify;"><p>@<a rel="nofollow" href="https://twitter.com/juniorbachchan">juniorbachchan</a> hey baby !! I made it on twitter !!! Yeeaaaaaahhhh !! &#8230; sorry.. just got carried away .. safe onward flight and love</p></blockquote>
<p style="text-align: justify;">And my first action was clicking the &#8220;FOLLLOW&#8221; button, and tweeted -</p>
<blockquote style="text-align: justify;"><p>And&#8230;Ladies &amp; Gentlemen &#8211; Presenting BIG B on twitter!!!!! Welcome sir!!! @<a rel="nofollow" href="https://twitter.com/srBachchan">srBachchan</a></p></blockquote>
<p style="text-align: justify;">The very Apt name Sr. Bachchan seems to be inspired by Abhishek&#8217;s handle &#8211; @<a rel="nofollow" href="https://twitter.com/juniorbachchan">juniorbachchan</a>.</p>
<p style="text-align: justify;">Someone tweeted &#8211; Why he doesnt have a handle like @SeniorBachchan, to which my reply was -</p>
<blockquote style="text-align: justify;"><p>nice to use sr instead of senior. He will get more chars to write!!! @<a rel="nofollow" href="https://twitter.com/srbachchan">srbachchan</a></p></blockquote>
<p style="text-align: justify;">And my excitement was even noticed by <a href="http://twitter.com/natashapal" target="_blank">my boss</a> who tweeted saying -</p>
<blockquote style="text-align: justify;"><p>@<a rel="nofollow" href="https://twitter.com/umennet">umennet</a> @<a rel="nofollow" href="https://twitter.com/ankeetd">ankeetd</a> sud is a happy man now that Big B is on Twitter <img src='http://blog.umennet.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p></blockquote>
<p style="text-align: justify;">So, the God of Movies, A blogger, is now a twitterer too!!! He was following only Abhishek Bachchan, and by evening he started following <a href="http://twitter.com/sachin_rt">Sachin Tendulkar</a>!</p>
<p style="text-align: justify;">To one of teh tweet of Sachin -</p>
<blockquote style="text-align: justify;"><p>The sea was rough n I can&#8217;t swim at all ! It was really scary. I had 2 life jackets with me incase something went wrong ha ha ha&#8230;.</p></blockquote>
<p style="text-align: justify;"><a href="http://twitter.com/SrBachchan" target="_blank">Amitabh Bachchan</a> replied -</p>
<blockquote style="text-align: justify;"><p>@<a rel="nofollow" href="https://twitter.com/sachin_rt">sachin_rt</a> Sachin !! a delight to connect to you. Are you out of the water yet ? lifebelts and all !! have fun</p></blockquote>
<p style="text-align: justify;">Amitabh Bachchan has been a very regular <a href="http://bigb.bigadda.com" target="_blank">blogger</a>. Hoping the same with twitter too. It should be more easy, more convenient and more frequent for Mr. Bachchan.</p>
<p style="text-align: justify;">The twitter bug has now finally bit the Legend himself. it would be nice to see the growing followers of Amitabh Bachchan. I am sure someone would come forward to track his daily follower count as Mid-Day started for Sachin!!</p>
<p style="text-align: justify;">P.S. &#8211; By 8 Pm today, he has 18,672 Followers!!!</p>
<p style="text-align: justify;">Meanwhile &#8211; you can have a look in to the filmography of  Mr. Bachchan <a href="http://www.dipity.com/umennet/Amitabh_Bachchan" target="_blank">here.</a></p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Kidhar hai bheja? Pepsi TVC released unedited</title>
		<link>http://blog.umennet.com/branding/Sud/2010/03/pepsi-tvc</link>
		<comments>http://blog.umennet.com/branding/Sud/2010/03/pepsi-tvc#comments</comments>
		<pubDate>Wed, 31 Mar 2010 11:21:12 +0000</pubDate>
		<dc:creator>Sud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Cola]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[MAD]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[Ranbir Kapoor]]></category>
		<category><![CDATA[Sanjay Dutt]]></category>
		<category><![CDATA[TVC]]></category>

		<guid isPermaLink="false">http://blog.umennet.com/?p=1107</guid>
		<description><![CDATA[Its summer again &#38; the cola war hasnt started yet. Pepsi was releasing out some teasers as Ranbir kapoor&#8217;s New look, Sanjay Dutt&#8217;s Unique get up &#38; Game to win Rs 50 lakhs!
Social media was used quite extensively for this. Pepsi&#8217;s Facebook Fan page which was launched 2-3 months ago, where they ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Its summer again &amp; the cola war hasnt started yet.<strong> Pepsi</strong> was releasing out some teasers as <strong>Ranbir kapoor&#8217;s New look, Sanjay Dutt&#8217;s Unique get up &amp; Game to win Rs 50 lakhs!</strong></p>
<p style="text-align: justify;">Social media was used quite extensively for this. Pepsi&#8217;s Facebook Fan page which was launched 2-3 months ago, where they organised some contests and aggressively gave away Dhoni &amp; Ishant Sharma USB drives.</p>
<p style="text-align: justify;">Now with this new ad coming up, they started posting teasers in the form of <strong>Ranbir&#8217;s Pictures</strong>, <strong>Sanjay Dutt&#8217;s New look</strong>, The game concept, the sets etc. They even released a <a href="http://www.youngistaan.com/wow/p2/index.php" target="_blank">Making video</a> on the facebook fan page.</p>
<blockquote>
<p style="text-align: justify;">In the teaser, Sanjay Dutt says: <em>“Yahaan paheliyon ka jaal hoga, dher saara maal hoga… hai bheja to le jaa…”</em></p>
</blockquote>
<p style="text-align: justify;"><span id="more-1107"></span>All this created quite a <strong>buzz and curiosity</strong> for the ad, but today morning when the first look was released on Facebook, It was <strong>poorely edited, bad concept and strangely awkward </strong>Ad. Sanjay Dutt looks tacky.</p>
<blockquote>
<p style="text-align: justify;">But the <strong><span style="text-decoration: underline;">biggest mistake </span></strong>was: I think they were quite excited for the new ad, but in excitement they posted an <strong>unfinished, unedited version </strong>of the Pepsi commercial.</p>
</blockquote>
<p style="text-align: justify;">so here are some clips where you can clearly see the<strong> camera trolley</strong> used, <strong>the chroma</strong> and the <strong>strings used</strong> for Ranbir.</p>
<p style="text-align: justify;">Social Media is all about the content sharing but what do you share is also very important.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube-nocookie.com/v/Ch_fio7zDns&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube-nocookie.com/v/Ch_fio7zDns&amp;hl=en_US&amp;fs=1&amp;rel=0" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Some stills from the video</p>
<div id="attachment_1106" class="wp-caption alignnone" style="width: 534px"><a href="http://blog.umennet.com/wp-content/uploads/2010/03/1a1.jpg"><img class="size-large wp-image-1106  " title="Pepsi, Ranbir, Sanjay Dutt" src="http://blog.umennet.com/wp-content/uploads/2010/03/1a1-1024x490.jpg" alt="" width="524" height="251" /></a><p class="wp-caption-text">Camera trolley used for the shoot (0:11 - 0:12)</p></div>
<div id="attachment_1110" class="wp-caption alignnone" style="width: 534px"><a href="http://blog.umennet.com/wp-content/uploads/2010/03/2a1.jpg"><img class="size-large wp-image-1110  " title="Pepsi, Ranbir Kapoor Sanjay Dutt" src="http://blog.umennet.com/wp-content/uploads/2010/03/2a1-1024x524.jpg" alt="" width="524" height="268" /></a><p class="wp-caption-text">The Chroma &amp; the strings used. in the Video you can easily see Ranbir jumping on the plain Chroma (0:16 - 0:17)</p></div>
<div id="attachment_1111" class="wp-caption alignnone" style="width: 534px"><a href="http://blog.umennet.com/wp-content/uploads/2010/03/3a1.jpg"><img class="size-large wp-image-1111  " title="Pepsi, Ranbir Kapoor, Sanjay Dutt" src="http://blog.umennet.com/wp-content/uploads/2010/03/3a1-1024x521.jpg" alt="" width="524" height="267" /></a><p class="wp-caption-text">The actual shot after the Chroma is removed</p></div>
<p style="text-align: left;">The brain behind the video :</p>
<ul>
<li>Creative Agency:	 <strong>JWT India; Hari Krishnan</strong></li>
<li>Executive Creative Director:	 <strong>JWT India, Soumitra Karnik</strong></li>
<li>Production House:	 <strong>MAD Films; Sunil Manchanda</strong></li>
<li>Director:	 <strong>Marco Kalantari</strong></li>
</ul>
<h2>Now whom should we ask &#8211; &#8220;Hai Bheja??&#8221;</h2>
<p style="text-align: left;">You can download the unedited commercial here: <a href="http://blog.umennet.com/wp-content/uploads/2010/03/379279741247_44240.mp4">Pepsi, Ranbir Kapoor, Sanjay Dutt</a></p>
<p style="text-align: left;">Comments and views are most welcome.</p>
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		<title>Amitabh Bachchan as Supremo</title>
		<link>http://blog.umennet.com/branding/Sud/2010/02/ab-supremo</link>
		<comments>http://blog.umennet.com/branding/Sud/2010/02/ab-supremo#comments</comments>
		<pubDate>Tue, 16 Feb 2010 20:38:01 +0000</pubDate>
		<dc:creator>Sud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[I like it!!]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Amitabh Bachchan]]></category>
		<category><![CDATA[Batman]]></category>
		<category><![CDATA[Bollywood superstar]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[Comics]]></category>
		<category><![CDATA[Gulzar]]></category>
		<category><![CDATA[Pammi Bakshi]]></category>
		<category><![CDATA[Superman]]></category>
		<category><![CDATA[SUPREMO]]></category>

		<guid isPermaLink="false">http://blog.umennet.com/?p=1063</guid>
		<description><![CDATA[
Today I had a talk with my elder brother, who had a bigggg collection of comics, from which I got the habit of reading. Suddenly he reminded me of a comic character superhero &#8211; Supremo, based on Amitabh Bachchan.
You would ask, Comic book, on a Film star?? Yes!!! The only ...]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="text-align: justify;">
<p>Today I had a talk with my elder brother, who had a bigggg collection of comics, from which I got the habit of reading. Suddenly he reminded me of a <strong>comic character superhero &#8211; Supremo,</strong> <strong>based on Amitabh Bachchan</strong>.</p>
<p>You would ask, Comic book, on a Film star?? Yes!!! The only reason could be, <strong>Amitabh Bachchan </strong>has had such a huge fan following that  a comic book was based on him, where the <strong>superstar doubled up as a superhero</strong>.</p>
</div>
<div style="text-align: justify;">
<div class="wp-caption aligncenter" style="width: 372px"><a href="http://www.facebook.com/AB.Supremo"><img class=" " title="Amitabh bachchan - Supremo" src="http://photos-b.ak.fbcdn.net/photos-ak-snc1/v629/180/20/36098809810/n36098809810_1071901_6322.jpg" alt="" width="362" height="272" /></a><p class="wp-caption-text">Amitabh Bachchan with his Comic book - Supremo</p></div>
<p><span id="more-1063"></span><br />
<a href="http://www.facebook.com/AB.Supremo"><img class="aligncenter" style="display: block; margin-left: auto; margin-right: auto; border: 0px initial initial;" title="Amiatbh Bachchan - Supremo" src="http://photos-b.ak.fbcdn.net/photos-ak-snc1/v629/180/20/36098809810/n36098809810_1077908_768.jpg" alt="" width="264" height="362" /></a></p>
</div>
<div style="text-align: justify;">
Created by former editor of Movie Mag <strong>Pammi Bakshi</strong>, the comic books were printed for<strong> two years in the 1980s</strong>. The series were <strong>designed by art director Pratap Mullick</strong> with <strong>Gulzar pitching in as the script consultant</strong>.</p>
</div>
<blockquote>
<div id="_mcePaste" style="text-align: justify;">Speaking about the story behind the Supremo Comic Series, <strong>Pammi Bakshi</strong> says:<br />
<strong><br />
Amitabh Bachchan</strong> was a huge name in the 1980s. He had changed the economy of the film industry by giving hit after hit. One day, I saw some children playing in my building. They wanted to be superheroes &#8212; some wanted to be <strong>Superman</strong> and some <strong>Batman</strong>. But when Amitabh&#8217;s name was dropped, all of them started fighting as <strong>every child wanted to be Amitabh Bachchan!</strong></div>
</blockquote>
<blockquote>
<div id="_mcePaste" style="text-align: justify;">
<p>I was very stunned, as until then I had thought Amitabh was a rage among elders and college-going kids. Here, I saw that he had <strong>a huge effect on school kids </strong>too. So I realised we needed something for children. I met <strong>Amitabh </strong>about this and he <strong>was okay with the idea of a Comic book</strong>. <strong>His only clause was that his character should not look like a caricature. There was no talk about remuneration.<br />
<span style="font-weight: normal;"><br />
<strong>How Gulzar got associated:</strong><br />
<strong>Gulzar</strong> was a close friend of mine. He was writing a book for his daughter Meghna at the time. I told him about the comic book idea and he <strong>came on board as a consultant. </strong>I was working with Movie Mag, a sister concern of </span>India Book House (Supremo&#8217;s publishing house)<span style="font-weight: normal;">. So it was easier for me to work things out.</span></strong></p>
<p><strong>The most difficult part was to get an artist, who would make these comic characters. I approached <strong>Pratap Mullick</strong>. <span style="font-weight: normal;">He was an illustrator, who has worked on comics like </span><span style="font-weight: normal;">Amar Chitra Katha</span><span style="font-weight: normal;">. This was the most difficult part as Pratap was not interested in doing anything filmi. I had to really coax him until he agreed. Pratap had not seen any Amitabh movies; he was far removed from films. So we made him watch some movies.</span></strong></p>
<p><strong> </strong><strong>He made about<strong> eight to 10 looks of Supremo</strong>, </strong>and we took them to<strong> <strong>Amitabh</strong>. He <strong>approved one of them</strong>.</strong><strong><span style="font-weight: normal;"> The comic had </span><strong>two boys as his sidekicks, Vijay and Anthony</strong> &#8212; </strong>the names of Amitabh&#8217;s screen characters. Since Coolie had just released, we <strong>used the<strong> falcon</strong> and called it <strong>Shaheen</strong>.</strong></p>
</div>
<div id="_mcePaste" style="text-align: justify;">
<p>Actress <strong>Sudha Chopra (Sparsh, Dostana, Kalaa Patthar)</strong> <strong>would write the stories</strong> or we would get freelancers to write them &#8212; there wasn&#8217;t one fixed story writer. We would also take stories sent by readers.</p>
<p><strong>Why the name Supremo??</strong><br />
There&#8217;s an interesting story of <strong>how we named the comic Supremo</strong>. <strong>Amitabh</strong> was shooting for <strong>Pukar</strong> in Goa, along with <strong>Randhir Kapoor</strong>. When Amitabh would come on the sets, the whole of Goa would come to standstill. So <strong>everytime Amitabh would arrive, Randhir would say Supremo has arrived.<br />
<span style="font-weight: normal;"><br />
I liked the name and decided to call </span>Amitabh&#8217;s comic character Supremo<span style="font-weight: normal;">. Amitabh was okay with it. We showed the first few editions to Amitabh for his okay. After that, we would send him the script as a formality because once the comic took off, </span>Amitabh never interfered<span style="font-weight: normal;">. </span>He was always accommodating. He asked us to send the comics to hospitals, welfare organisations and orphanages.<br />
<span style="font-weight: normal;"><br />
<strong>The comics stopped after two years</strong>, as I got married and went abroad. After I went, there was no one to look after it and the initiative died down.</span></strong></p>
</div>
<div style="text-align: right;"><strong><span style="font-weight: normal;">Source: Rediff.com</span></strong></div>
</blockquote>
<div style="text-align: left;"><strong><span style="font-weight: normal;">There is a Facebook <a href="http://www.facebook.com/AB.Supremo" target="_blank">Fan Page dedicated to Supremo</a>, where in you can read one of the comic also! I hope we can see the comics start again.</span></strong></div>
<div style="text-align: left;"><strong><span style="font-weight: normal;"><br />
</span></strong></div>
<div style="text-align: left;"><strong><span style="font-weight: normal;">Do you think any other bollywood star can have his own comic? What name would you suggest??</p>
<p></span></strong></p>
</div>
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		<item>
		<title>Matrimonial Ads take a new turn!</title>
		<link>http://blog.umennet.com/branding/Sud/2009/12/fb-matrimonial-ads</link>
		<comments>http://blog.umennet.com/branding/Sud/2009/12/fb-matrimonial-ads#comments</comments>
		<pubDate>Wed, 30 Dec 2009 10:44:49 +0000</pubDate>
		<dc:creator>Sud</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Bharatmatrimony.com]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Matrimonial]]></category>
		<category><![CDATA[Shaadi.com]]></category>

		<guid isPermaLink="false">http://blog.umennet.com/?p=1027</guid>
		<description><![CDATA[Matrimonial Sites are meant for search of brides or grooms. What if the matrimonial ads attract you saying :

Are you looking for single Indian Girls? or Chat free with 1000&#8242;s of Indian Girls or read this:


Chat with 1000&#8242;s of Indian Girls in your area as if its not a matrimony ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Matrimonial Sites are meant for search of brides or grooms. What if the matrimonial ads attract you saying :</p>
<blockquote>
<p style="text-align: justify;">Are you looking for single Indian Girls? or Chat free with 1000&#8242;s of Indian Girls or read this:</p>
</blockquote>
<blockquote>
<p style="text-align: justify;">Chat with 1000&#8242;s of Indian Girls in your area as if its not a matrimony site but an Online Dating site!!!</p>
</blockquote>
<p style="text-align: justify;"><span id="more-1027"></span></p>
<p style="text-align: justify;">I was on facebook, when I saw some ads. I saw  matrimonial ads of <a href="http://www.Shaadi.com">Shaadi.com</a> and <a href="http://www.BharatMatrimony.com">BharatMatrimony.com</a>. And to my surprise the heading for the ad and Images they used, it seemed as of its an ad of some Dating/porno site.</p>
<p style="text-align: justify;">And the images used by Match.com (Australian dating site for love, as they say themselves) uses much better image than the Indian Matrimonial sites. And, the same image was used for the two rival matrimonial Sites!!!</p>
<p style="text-align: justify;">Who do you think is at fault? The matrimonial sites or Facebook to publish such ads?</p>
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		<item>
		<title>Help Your Body &#8211; Help India</title>
		<link>http://blog.umennet.com/blog/Sud/2009/12/help-your-body-help-india</link>
		<comments>http://blog.umennet.com/blog/Sud/2009/12/help-your-body-help-india#comments</comments>
		<pubDate>Thu, 17 Dec 2009 08:03:59 +0000</pubDate>
		<dc:creator>Sud</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[I like it!!]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[A P j Abdul Kalam]]></category>
		<category><![CDATA[Chronic diseases]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Help Your Body]]></category>
		<category><![CDATA[Mahesh Bhatt]]></category>
		<category><![CDATA[Piramal]]></category>
		<category><![CDATA[Priya Dutt]]></category>
		<category><![CDATA[Shankar Ehsaan Loy]]></category>
		<category><![CDATA[Shobhaa De]]></category>
		<category><![CDATA[Yuoth]]></category>

		<guid isPermaLink="false">http://blog.umennet.com/?p=1004</guid>
		<description><![CDATA[The world has been clamoring about the great Indian success story. The youngest entrant into the elite Trillion Dollar Economy club, India will become the youngest nation with an estimated 700 million people under the age of 35 years India in 2025. The distressing aspect however is the overall health ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The world has been clamoring about the great Indian success story. The <strong>youngest entrant into the elite Trillion Dollar Economy club</strong>, <strong>India will become the youngest nation with an estimated 700 million people under the age of 35 years India in 2025</strong>. The distressing aspect however is the overall health scenario that is turning out to be the bane for this same young productive India. <strong>India is slowly and steadily acquiring the status of the global chronic disease capital</strong>.</p>
<div style="text-align: justify;"><strong><span id="more-1004"></span>By 2025</strong>, India will have the dubious distinction of having <strong>70 million diabetics, 213 million hypertensives and 60 million arthritics</strong>. The cost of these including welfare losses is estimated to be Rs 15,01,200 crores by 2015. <strong>According to the WHO report</strong> Preventing Chronic Diseases &#8211; A vital investment, <strong>388,000,000 people will die in the next 10 years of a chronic disease. A significant proportion of this will be in India.</strong></div>
<div style="text-align: justify;"><strong><br />
</strong></div>
<div style="text-align: justify;"><strong><a href="http://bit.ly/87jU2r" target="_blank"><img class="alignleft size-full wp-image-1005" title="Help your Body" src="http://blog.umennet.com/wp-content/uploads/2009/12/logo.gif" alt="Help your Body" width="212" height="42" /></a></strong></div>
<div style="text-align: justify;">Help your Body gives  Platform for many who have have pledged their unanimous support in the fight against chronic diseases by becoming crusaders! Each of the crusaders is distinguished having shown exceptional skill and success in his/her respective field and is proud to be associated with this crusade. Their mass appeal only lends credence to such a crusade. The Crusaders are as follows: <strong>Dr. A.P.J. Abdul Kalam, Dr. Joel D. Kopple, Mahesh Bhatt, Shobhaa De, Tom Alter, Priya Dutt, Naini Setalvad, Shankar Ehasan &amp; Loy</strong></div>
<div style="text-align: justify;"><strong><br />
</strong></div>
<blockquote>
<div style="text-align: justify;">Website for the same: <a href="http://www.helpyourbody.in" target="_blank">http://www.helpyourbody.in</a> where  <a href="http://bit.ly/87jU2r" target="_blank">Social Health Cause for “Help Your Body”</a> is set up to reduce the upward trend of chronic diseases and help our fellow Indians. Join the drive and invite more and more people to take an initiative and voluntarily support the noble cause. Let’s all make a joint effort to make India healthy and proud!</div>
</blockquote>
<div style="text-align: justify;"></div>
<div style="text-align: justify;">They even have a facebook page dedicated to the same : <a href="http://bit.ly/7MaTPG" target="_blank">Link Here</a></div>
<div style="text-align: justify;"></div>
<div style="text-align: justify;">Do you have any suggestions/comments for the same?</div>
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