Archive for the ‘Branding’ Category

Amitabh Bachchan as Supremo

Today I had a talk with my elder brother, who had a bigggg collection of comics, from which I got the habit of reading. Suddenly he reminded me of a comic character superhero – Supremo, based on Amitabh Bachchan.

You would ask, Comic book, on a Film star?? Yes!!! The only reason could be, Amitabh Bachchan has had such a huge fan following that  a comic book was based on him, where the superstar doubled up as a superhero.

Amitabh Bachchan with his Comic book - Supremo

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Matrimonial Ads take a new turn!

Matrimonial Sites are meant for search of brides or grooms. What if the matrimonial ads attract you saying :

Are you looking for single Indian Girls? or Chat free with 1000’s of Indian Girls or read this:

Chat with 1000’s of Indian Girls in your area as if its not a matrimony site but an Online Dating site!!!

Read the rest of this entry »

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Are you Aarami??

With all the TV channels pouring in with all types of Reality Shows, Game shows – Pati Patni Aur Woh, Raaz Pichhle Janam Ka, Emotional Atyachaar, Big Boss, Roadies, Rahul Dulhaniya Le Jayega, Big Switch etc etc. . . . people have in a way got used to these reality Shows.

And with these Reality shows the Bollywood stars are also turning up to Small Screen – Amitabh Bachchan in Big Boss (Not to forget inviting Ritesh Deshmukh, Ranbir Kapoor, Katrina to promote their films ), Genelia in Big Switch (Priyanka Chopra in an episode), and other TV biggies in multi star shows such as Pati Patni aur Woh (Rakhi Sawant, Apurva, Mauni, Juhi, Shilpa etc) and Raaz pichhle Janam Ka(Shekhar Suman, Monica Bedi etc) Read the rest of this entry »

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Website on Youtube

Any company’s first step in online presence would be a website. Brands & Companies have used Youtube for their promotions. they create Channels (in Partnership too), upload videos and share with the world.

But an Advertisng agency, BooneOakley, has adopted a unique way. They have created a Video and uplaoded on Youtube. You would probably thing, how do they link to portfolio, contacts etc? Thay have made them clickable within the video. By using the Youtube annotations they have created Links to other videos describing them.  Have a look:

booneoakley social mdia experiment- umennet

Pretty cool Eh??  In first thought it looks cool idea to have such a website. After around 2 days of uploading It has already got 68,000+ visits & around 89 comments, All Thumbs Up!!!

It features a crap video but whats really good about the site (or Video) is that, its open to sharing, embedding, and commenting. It can be seen on all the platforms which support youtube videos. It certainly has a viral effect. A great website for an agency!!!

 Brand DNA says: If I was a client I’d definitely be interested in talking to them. … :-)

You can view BooneOakley video here

It Surely seems a success. But it can Kick Back too. If you remember, earlier such kind of activity was carried out by Skittles too. Thay had Made the twitter page as their homepage. 

skittles-twitter-umennet

Once called as a great Social media practice by some Social Media Gurus, was a Social Media Failure

ZDNet describes Skittles Social media Failure: 

When the campaign first launched, the Skittles campaign was one of the hottest trending topics on Twitter.  . . .  All they did was turn their home page into a constantly revolving loop of people saying “OMG SKITTLES LOVES TWITTER.” It almost seemed to be an ad campaign for Twitter versus one to enhance the Skittles brand.  . .  Skittles broke one of the first cardinal rules of social media — it led with a tool and didn’t reach into its community.  . . . .Fail, Skittles. Absolute fail.

Posting a image from wordcamp San Franciso. Somehow I find it Suitable!!!

WordCamp San Francisco - Umennet

It surely has created a buzz. But does it also have some negative impacts to BooneOakley? Share your thoughts.

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Google yourself | Egosurfing | Vanity Search

Man has always been liked being popular, being known by people. And in this Google era, he wants himself to be on the top in the results of his name search.

Searching ones own name is termed as Ego Surfing. Searching about self is called Vanity Search. This practice of self googling can be a reason for rise in Narcissism [the trait of excessive self-love, based on self-image or ego] in people but also a strong reason to identify their online presence/ Brand Presence.

The reason people search for themselves is that they’re curious about what other people see when they search for their name,” 

One problem is they don’t have any control over the search results. Either they don’t like the search results, or what happens most of the time is, they’re not listed on the first page. If your name is Brian Jones and you’re not the deceased Rolling Stones guitarist, you don’t exist.

Joe Kraus, Google’s director of product management.

So, What can be done to be on the top in the search results of your name. Some of the basic steps would be:

Get a social life: By this I mean have a presence in Social networks. Social Networks play an important role in getting your profile in top search results. With Facebook, Linkedin, Twitter etc. now having your name in the title of their pages, make you searchable. 

For eg: Earlier my Facebook profile url was: http://www.facebook.com/profile.php?id=626836269

But now it has been changed to: www.facebook.com/people/Sudhindra-Rao/626836269

Same is the case with titles too: Facebook title has been changed to
Facebook | Sudhindra Rao

Same is the case with Twitter too. Twittler title of your home page shows something like: 

twitter | title | umennet | Sudhindra

Google Profile: Seems now, Google is also taking Vanity search Seriously. Last week they launched Google Profiles. Google profile is like an online sheet of all your personal infromation, your pic, your online presence, your address, companies you worked for, your bio, and even your nickname!!!

The Google profile pages, appears in a box on the first page of the search results for their name (presently in US, Strangly mine appears!!)

Vanity Search | Ego Search | UmennetFor eg:  Click here to see My Profile.

You can also have your own profile. Just choose your name to be appeared, carefully. Choose a name which you think people would search you by. And to have your own click here.

The more detailed your profile, the higher your page is likely to be ranked on a Google search for your name and associated keywords. 

Happy Ego Searching!!!

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Bollywood in Comics

 

Bollywood has been exremely popular all over the world. In recent times many of the bollywood Actors, characters have been used in other ways such as toys (Krish, Ghazini), Or Stickers etc.

Soon we would see Bollywood glam girl Priyanka Chopra as a comic strip heroine in an international comic book series.

British businessman Richard Branson is all for Priyanka Chopra. After showering accolades on the actress, the entrepreneur is keen on turning her into a comic strip heroine for his publishing house, Virgin Comics. The character will look like Priyanka and will also be named after her. With this new facet as a comic strip heroine, Priyanka becomes the first Bollywood star and the second in India (after Sachin Tendulkar) to be featured in Virgin Comics.

An excited Priyanka is all thankful for Branson. She Says: “It’s a great honour. Big filmmakers and actors like John Woo, Nicholas Cage, Shekhar Kapoor and Terry Gilliam are associated with Branson’s comics. Even our Sachin has a comic book series with him. I’m working on two projects. One is a completely fictional story and character. The other will be a super hero who looks like me and will borrow incidents from my life.”

But This is not the first time any Bollywood actor has been roped in for comic book series. Star Comics had created A Superhero was also based on our own Millenium Superstar Amitabh Bachchan named – Supremo. created by None other than Gulzar, It was an instant hit among all the age groups. 

supremo-amitabh-umennet“Supremo was supposed to be the costumed alter ego of Indian film superstar Amitabh Bachchan. He has 2 boy sidekicks -Vijay and Anthony (they are again normal human beings and do not wear any special costume). He has a falcon, named Shaheen,  as a pet, who also acts as scout.” 

Identity/Class: Normal human
Affiliations: Vijay, Anthony (sidekicks); Shaheen (falcon)
Costume: Conventional superhero couture of undies-over-tights has been avoided, and Supremo has a piece of brown cloth draped coyly around his waist, held there by a hip-holster.
Base of Operations: India
First Appearance: Adventures of Amitabh Bachchan (Star Comics)
Powers/Abilities: Supremo has no super-powers. He has the combination of strength to defeat his human adversaries and intelligence to get out of traps laid for him.

 


you can find a group related to supremo here: http://www.facebook.com/pages/Amitabh-Bachchan-Supremo/36098809810

You can also see some pictures and even read his comics!!!

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