Why This Kolaveri Di – Case Study

It has been seen by everyone… Yes.. you too!

It has been trending in Twitter

It has been tweeted by many including Amitabh Bachchan, karan Johar, Your friends and you!!

Amul Butter made a ad based on it.

It has got several versions here, here and here.

A song by a non-singer has been leveraged by Singers also… Sonu Nigam (find it here)

This song has been picked up by IIM biggies to include as Viral Marketing case Study

2,10,000 music downloads within 18 days

Its officially India’s Biggest Viral campaign. Ever, with 23 Mn YouTube Views. 800,000 FB Shares. 12 Mn Twitter Impressions and 2,10,000 downloads within 18 days!!

How did it all happen??


Are you well networked in ‘Your World’? Then take away an IPod Shuffle!!

Wikipedia defines a Social Network as:

A social network is a social structure made up of individuals (or organizations) called “nodes”, which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.

and to build such social network, there are Social Networking websites. If you are not on any of the social networking websites listed here, please excuse us. (u can read other interesting articles on gadgets,  here). But if you are present on the social networking sites, especially on Facebook, theres something interesting for you!!

In celebration of its 160th anniversary, global payment services company Western Union has announced the launch of a hunt for the most networked person in the world using Facebook presence as a parameter. Western Union is calling for India’s most globally connected individuals to step forward and take the Western Union Network Challenge at www.westernunionworld.com/yourworld

Its an interactive, online application called ‘Your World’ which visualises Facebook fans’ global connections and users receive a score (“World Index”) that shows how globally connected they are. They can compare their ranking against their Facebook friends, against others in their country and against others globally.

Here’s my World Index:

Western Union - umennet

Visit www.westernunionworld.com, take part in the contest mentioned below &  you could win a cool IPod Shuffle!!

Contest Mechanism:

In the comments section post the following:

1. Answer a simple question –

Which country received the most remittance in the year 2000?

2.  Post the screen shot of your World index (as shown above) on your Facebook profile and share the link of image with us

3. The contest closes on Sep 1, 2011. Sep 25th, 2011.

4. The winner will be announced on the blog on Sep 5, 2011. Sep 30th, 2011


Your answer in the comments section should be like this:

1) England

2) https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-snc7/303209_10150274032126270_626836269_8029821_5506847_n.jpg

All the best!!!

One Million Heineken Hugs for Facebook love!

Heinekin recently hit the 1 million mark on their Facebook page. And to celebrate this, they sent out a group of Heinekin huggers (as we may call them!) on the streets of Amsterdam.

Heineken Huggers
Heineken Huggers

The “Heineken Huggers” were out on the streets hugging every Heineken drinking person, returning back the love, they gave with One Million likes on the Facebook Page. They shot a beautiful video , which already has 84,000 views in 2 weeks. The video also shows a person being denied of a hug because he’s not drinking Heineken!! Here’s the video –

A nice gesture to return the love to the Facebook fans. Generally brands give some goodies or incentives, but Heineken did a wonderful job by mixing the online and offline world. A BIG THUMBS UP!!!

Through this campaign Through this campaign, Heineken introduced new universal tag line ‘Open Your World’ with a host of ad campaigns: See here.

Which Indian brand do you think could send such Hug team or can take thanks gesture offline?

Nexus One vs Galaxy S

I have always been wanted to try my hands on Android phone. and when one of my friends planned to buy an high end phone, I was the one who persuaded him to go for Android based Phone. Around 5-6 months ago, Nexus one was the most talked about Android based phone.

From here the story has 2 parts:

Part 1: Although Google’s Phone was a big pull, but still being android based was a bigger reason for me to persuade him. And the hunt began. Contact lists were scanned for any NRI friends! Relatives in US were pinged. And finally anyhow my friend got the phone (US-China-India). And I was obliged to accompany him to receive ‘The Nexus One’ from the Airport! And when it started,   I was mesmerized by the Shining Screen. The google Id was entered and it took all the contacts from there, with images and profiles etc. .  it was magical.  And then we met very rarely. (he was busy with nexus one and I was busy with some work and jealousy!)

Part 2: One lazy after noon in office,  my other friend shouts my name ‘SUD!!!’ and shows me an invitation to Samsung’s Blogger meet to launch their new android based phone – Galaxy S and Wave with Samsung’s Bada OS. We eagerly went to the Blogger meet (Taj lands End), we were late by 45 minutes (as usual!). and then they started the show!!

First they (Product manager, Developer, Social media Agency etc.) explained about BADA OS – seemed great. Got to try both the phones- Wave and Galaxy S. Galaxy S’ 4 Inch Super Amoled Screen (first time in the world, I guess) was jaw dropping. The super responsive screen is an extreme delight to work with. and some cool features like, Social Hub, Swype (new method to enter text by just swiping your finger), 1 Ghz processor, Android OS all contribute to the best android phone ever!

Recently Google announced that Nexus one is the first and last from them. Well rightely said, Their main aim was to promote android with nexus one and they had accomplised that. Now the legacy has to be taken forward by the Mobile giants. And the latest entrant bring Samsung Galaxy S.

Now coming to the comparison, I got enough time to use both the phones.  Some of the features 4″ Super AMOLED screen, Superb bright and resolution screen, what I liked about the Samasung Galaxy S is the Social Hub, Which ?seamlessly integrates the SNS, IM, Contacts etc. One common minus point in both the phones is to call a contact, you need to do too many touch and takes some good 10-15 seconds! Some more points to note are:

  • Both the phones boast of 1Ghz Processor (Galaxy S – Hummingbird and Nexus – Snapdragon)
  • Galaxy S is much thinner and broader than Nexus One, which is problem to hold
  • Galaxy S has got a flash, Nexus One hasnt got any.
  • Samsung Support ‘Swype‘ – sliding text input method – 15% faster than Nexus One
  • Galaxy S got a front camera (which also can record HD video), while Nexus One doesn’t have
  • And last but Definitely not the least – the price difference is just 4-5 k, and Hold your breath, Nexus One is still not available in India.

And besides all these points, if you still are a Google Fanatic (HTC also!), go ahead for the following comparisons ( I am sure you will change your mind):

SmartPhoneCompare copy

Comparison between Galaxy S & Nexus One

Besides these Motorola is coming up with their Driod Series, Which is certainly a threat to Samsung!

Do you have some more points? Do share.

Kidhar hai bheja? Pepsi TVC released unedited

Its summer again & the cola war hasnt started yet. Pepsi was releasing out some teasers as Ranbir kapoor’s New look, Sanjay Dutt’s Unique get up & Game to win Rs 50 lakhs!

Social media was used quite extensively for this. Pepsi’s Facebook Fan page which was launched 2-3 months ago, where they organised some contests and aggressively gave away Dhoni & Ishant Sharma USB drives.

Now with this new ad coming up, they started posting teasers in the form of Ranbir’s Pictures, Sanjay Dutt’s New look, The game concept, the sets etc. They even released a Making video on the facebook fan page.

In the teaser, Sanjay Dutt says: “Yahaan paheliyon ka jaal hoga, dher saara maal hoga… hai bheja to le jaa…”

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