Why This Kolaveri Di – Case Study
It has been seen by everyone… Yes.. you too!
It has been trending in Twitter
It has been tweeted by many including Amitabh Bachchan, karan Johar, Your friends and you!!
Amul Butter made a ad based on it.
It has got several versions here, here and here.
A song by a non-singer has been leveraged …
28 December 2011
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Are you well networked in ‘Your World’? Then take away an IPod Shuffle!!
Wikipedia defines a Social Network as:
A social network is a social structure made up of individuals (or organizations) called “nodes”, which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.
and …
24 August 2011
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One Million Heineken Hugs for Facebook love!
Heinekin recently hit the 1 million mark on their Facebook page. And to celebrate this, they sent out a group of Heinekin huggers (as we may call them!) on the streets of Amsterdam.
Heineken Huggers
The “Heineken Huggers” were out on the streets hugging every Heineken drinking person, returning back the love, they gave …
24 February 2011
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Nexus One vs Galaxy S
I have always been wanted to try my hands on Android phone. and when one of my friends planned to buy an high end phone, I was the one who persuaded him to go for Android based Phone. Around 5-6 months ago, Nexus one was the most talked about Android …
6 September 2010
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Kidhar hai bheja? Pepsi TVC released unedited
Its summer again & the cola war hasnt started yet. Pepsi was releasing out some teasers as Ranbir kapoor’s New look, Sanjay Dutt’s Unique get up & Game to win Rs 50 lakhs!
Social media was used quite extensively for this. Pepsi’s Facebook Fan page which was launched 2-3 months ago, where they …
31 March 2010
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