Archive for the ‘Branding’ Category

Why This Kolaveri Di – Case Study

28 Dec 2011 at 18:28

Sud

Branding, Social Media

No Comment

It has been seen by everyone… Yes.. you too! It has been trending in Twitter It has been tweeted by many including Amitabh Bachchan, karan Johar, Your friends and you!! Amul Butter made a ad based on it. It has got several versions here, here and here. A song by a non-singer has been leveraged [...]

Are you well networked in ‘Your World’? Then take away an IPod Shuffle!!

24 Aug 2011 at 13:18

Sud

blog, Branding, Contest

6 Comments

Wikipedia defines a Social Network as: A social network is a social structure made up of individuals (or organizations) called “nodes”, which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige. and to build such [...]

One Million Heineken Hugs for Facebook love!

24 Feb 2011 at 13:15

Sud

Branding, I like it!!, idea, Social Media

1 Comment

Heinekin recently hit the 1 million mark on their Facebook page. And to celebrate this, they sent out a group of Heinekin huggers (as we may call them!) on the streets of Amsterdam. Heineken Huggers The “Heineken Huggers” were out on the streets hugging every Heineken drinking person, returning back the love, they gave with One Million [...]

Nexus One vs Galaxy S

06 Sep 2010 at 16:56

Sud

Branding, Technology

3 Comments

I have always been wanted to try my hands on Android phone. and when one of my friends planned to buy an high end phone, I was the one who persuaded him to go for Android based Phone. Around 5-6 months ago, Nexus one was the most talked about Android based phone. From here the [...]

Kidhar hai bheja? Pepsi TVC released unedited

31 Mar 2010 at 17:06

Sud

Branding, General, Social Media, TV

1 Comment

Its summer again & the cola war hasnt started yet. Pepsi was releasing out some teasers as Ranbir kapoor’s New look, Sanjay Dutt’s Unique get up & Game to win Rs 50 lakhs! Social media was used quite extensively for this. Pepsi’s Facebook Fan page which was launched 2-3 months ago, where they organised some contests and [...]

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