Its summer again & the cola war hasnt started yet. Pepsi was releasing out some teasers as Ranbir kapoor’s New look, Sanjay Dutt’s Unique get up & Game to win Rs 50 lakhs!
Social media was used quite extensively for this. Pepsi’s Facebook Fan page which was launched 2-3 months ago, where they organised some contests and aggressively gave away Dhoni & Ishant Sharma USB drives.
Now with this new ad coming up, they started posting teasers in the form of Ranbir’s Pictures, Sanjay Dutt’s New look, The game concept, the sets etc. They even released a Making video on the facebook fan page.
In the teaser, Sanjay Dutt says: “Yahaan paheliyon ka jaal hoga, dher saara maal hoga… hai bheja to le jaa…”
All this created quite a buzz and curiosity for the ad, but today morning when the first look was released on Facebook, It was poorely edited, bad concept and strangely awkward Ad. Sanjay Dutt looks tacky.
But the biggest mistake was: I think they were quite excited for the new ad, but in excitement they posted an unfinished, unedited version of the Pepsi commercial.
so here are some clips where you can clearly see the camera trolley used, the chroma and the strings used for Ranbir.
Social Media is all about the content sharing but what do you share is also very important.
Some stills from the video
Camera trolley used for the shoot (0:11 - 0:12)
The Chroma & the strings used. in the Video you can easily see Ranbir jumping on the plain Chroma (0:16 - 0:17)
The actual shot after the Chroma is removed
The brain behind the video :
- Creative Agency: JWT India; Hari Krishnan
- Executive Creative Director: JWT India, Soumitra Karnik
- Production House: MAD Films; Sunil Manchanda
- Director: Marco Kalantari
Now whom should we ask – “Hai Bheja??”
You can download the unedited commercial here: Pepsi, Ranbir Kapoor, Sanjay Dutt
Comments and views are most welcome.