Website on Youtube
Any company’s first step in online presence would be a website. Brands & Companies have used Youtube for their promotions. they create Channels (in Partnership too), upload videos and share with the world.
But an Advertisng agency, BooneOakley, has adopted a unique way. They have created a Video and uplaoded on Youtube. You would probably thing, how do they link to portfolio, contacts etc? Thay have made them clickable within the video. By using the Youtube annotations they have created Links to other videos describing them. Have a look:
Pretty cool Eh?? In first thought it looks cool idea to have such a website. After around 2 days of uploading It has already got 68,000+ visits & around 89 comments, All Thumbs Up!!!
It features a crap video but whats really good about the site (or Video) is that, its open to sharing, embedding, and commenting. It can be seen on all the platforms which support youtube videos. It certainly has a viral effect. A great website for an agency!!!
Brand DNA says: If I was a client I’d definitely be interested in talking to them. …
You can view BooneOakley video here
It Surely seems a success. But it can Kick Back too. If you remember, earlier such kind of activity was carried out by Skittles too. Thay had Made the twitter page as their homepage.
Once called as a great Social media practice by some Social Media Gurus, was a Social Media Failure.
ZDNet describes Skittles Social media Failure:
When the campaign first launched, the Skittles campaign was one of the hottest trending topics on Twitter. . . . All they did was turn their home page into a constantly revolving loop of people saying “OMG SKITTLES LOVES TWITTER.” It almost seemed to be an ad campaign for Twitter versus one to enhance the Skittles brand. . . Skittles broke one of the first cardinal rules of social media — it led with a tool and didn’t reach into its community. . . . .Fail, Skittles. Absolute fail.
Posting a image from wordcamp San Franciso. Somehow I find it Suitable!!!
It surely has created a buzz. But does it also have some negative impacts to BooneOakley? Share your thoughts.
Interesting post on the brand.
I agree that the Skittles campaign backfired, however there is a school of thought which says that, “any publicity is good publicity”. Here, even as you mention about the criticism received by Skittles, the viral effect remains.
The number of people who follow this, might do a customary search on Google for the brand, thus increasing the after effects of their campaign.
I am not saying that it is a good practice to follow. However, if your objectives are such (building brand recognition rather than positive values), you can adopt such a campaign. Another notable campaign would be of the free online multiplayer game Evony, which is visible across many websites and rss feeds (via Google Reader). It is building recognition, not value as I dislike seeing the same “rescue the princess” image every time I open a page. However, I still remember it.
Sharing my two paise of views.
Jaggu
PS. Good stuff on the blog!
Happy New Years too!