In one of my previous posts, I had mentioned about the viral strategy of Nova Scotia. How they created a video viral of a Mobile phone – Pomegrante, which can do everything from projection to brewing a coffee!!

Now LG is on the same lines with its new viral campaign ”What’s Needed Now?”, promoting the LG GD900, which shows it as a Wine Expert!!!

And as if a wine expert is not enough, they have whole lot of other virals including a food blender, a cigarette lighter and yes, a turtle treadmill too!!!

But these videos are not so appealing as the pomegranate phone was. The virals are created by Rubber Republic.