In one of my earlier posts, I someone had asked a question regarding self branding. Is social media useful only for established brands/products? Can it be utilised for individuals? Here are some steps to establish yourself as a brand, or if not as a brand, but as a individual, then also these steps hold true!!!
1. Create a user friendly Id.
Your id is a part of your brand. Id should be plain and simple. Your first coice should be your name. Its the strongest step for your personal brand. But if your name is already taken all over othe net, go fora a little tweaking, but be as close as possible. You want choose a entirly different word?? Dont worry, Go ahead, most of the social media sites take it as your login id, and your name will be along with it too!! For eg. My name is Sudhindra Rao, but I use umennet, and Sudhindra Rao follows umennet and vice versa!!
Whatever you use, keep it simple. No numbers and underscores. Cos, when your community grows, it will be difficult to remember your id. and number and special characters make it even more difficult. This will ultimatly reduce your interactions.
2. Make yourself being everywhere so that people cant avoid you
Starting with Networking sites, Microblogging, Blogging just spread yourself, to many other social media platforms. Comment on blogs, reply, Ask, Post in forums, Facebook. Join groups, communities of your interest and take part in discussions.
Keep your Bio Constant, with links to your online presence. Use email signatures. For eg my email signature is:
+91 98677 69061Computers are incredibly fast, accurate and STUPID.
I am incredibly slow, inaccurate and BRILLIANT.
Together WE are powerful beyond imagination.
umennet umennet umennet2002