“Its actually vanilla!!”
“Blue”
“Lavender”
These were the status messages of my Female chat friends. At first I thought it may be coincidence. but the 2 more status messages “navy blue” and “white” compelled me to ask one of my friends about the status message. the reply was – “its the color of my Bra!!!”. Bra color?? why would anyone keep Brassiere Color as status message? The reply was -” my friend said so, and all other girls also have kept the status message on same lines.”
Why would anyone share their color of Brassiere with the whole internet? Strangely, Nobody (of my friends) knew the reason! Another example of ‘herd mentality’
Google came for rescue again . . . So here’s the reason:
Accotding to Mashable:
A Detroit blog suggests that the color update craze was started by women in Detroit who are trying to raise awareness around Breast Cancer (though October is Breast Cancer Awareness Month). Another blog
backs up that notion and includes the following Facebook
“Some fun is going on…. just write the color of your bra in your status. Just the color, nothing else. It will be neat to see if this will spread the wings of breast cancer awareness. It will be fun to see how long it takes before people wonder why all the girls have a color in their status… Haha .”
Hmm.. A nice thought and we must admit that it worked. . . it became Viral, and people who dont know the reason also participated in it. Some even declared it as a new Social media case study. 
I strongly deny that. I agree it was viral and reached to a large audience but people talked about Innerwear, colours, exchanged views but what they didnt do was – ‘talking about breast cancer‘. and that where it fails. It would have been better if it had message about preventing it. or rise awareness about it. The Facebook Message itself states that “It will be fun to know. .. “. So it was just for fun not on any serious note.
There are already 3-4 groups/pages supporting/against the campiagn, largest being “I Really Dont Care What Color Your Bra Is” – with arnd 2500 Members (as of now). So some other pages have crop up which will die eventually.
So, if you updated your status mentioning your Bra color, even after knowing all this, then we’ll know why you did that, the same reason for which everyone does – Seeking Attention!!!
Now that you got to know about the Bra colors, why not share this, I am sure it will be more helpful: http://www.breastcancer.org/
